Valve and Steam forces Europeans to pay in Euros

As some of you might have noticed, my real life has taken precedence over my blogging the last half  year. Ever after having started my current job, it’s been a long process to adjust to a new life with new working hours and a totally different job than what I was used to. For those of you that have been with me for quite a while, know that I used to work as a bartender in a sports pub and worked the really odd hours. But at least at that time, my work was close to home and I had way more free time than I have now. Today, I work the usual nine to five scheme, and pretty happy about that. But seeing as my new job is quite a distance from home, I’m using roughly three hours of every day getting back and forth to work. And let’s face it, more often than not I work more than my assigned eight hours. So on most days, I’m way from home for no less than twelve hours. Many people like to jump into the couch and turn on the telly when they got home, but I need to do something, something that makes me interact and get my load off, something to preoccupy me. And for this, I have gaming.

I’ve been a game server administrator for the The Oldboys Insurgency servers for quite some time now, a game which is immensely fun and addictive. It’s a free game mod, made using the Half Life Source Engine. It’s actively developed by a whole range of volunteers from all over the world. I used to be a beta tester for the game back in the day, but because of time constraints I was never able to put in the hours I felt needed to do my part, so I stepped down. As with any game server, we have an ever growing community that thrives and prospers with new and old players joining in for a bit of fun every day, 365 days a year. This is what we like to do when we get the chance, and for many it’s a sort of therapy and for some it’s nothing but sheer fun. We all have different motives to play, but that’s the beauty of games, they forfil some many different things.

Personally I have been playing games since I was a little kid, ever since I got my first computer, the old classic C64 by Commodore. I’ve seen the game industry work itself out of the boys room all around the world to become a multi million industry. In many ways, games just keep on getting better and better. The graphics get more and more realistic, the artificial intelligence is starting to get to a level where it actually half way feels like you’re playing against a human being and the story lines are on the same level, if not better than those found in most major blockbuster movies.

But the thing about most games, is that they aren’t free. You have to pay for the pleasure of sitting down in a universe different than the reality you are in, you gotta put hard cash on the table for that time where you can leave your worries behind and just be someone or something else. And as the saying goes, money doesn’t grow on trees, so we don’t want to pay through the teeth for the games we want to play. As a consumer, you are never interested in paying more than you should, and nor should you! Without you and me, and everyone else, there wouldn’t be a games industry. We pay for the games, we play the games, we make the wheels turn.

But recently, my favourite distributor of games, Steam owned by Valve did something that really pisses me off. Over the last few months, they have had the option for the end users in Europe to choose whether or not to pay in euros or dollars. Of course, with the going exchange rates, most Europeans has opted for the cheapest alternative, the dollar. But now, Valve is forcing everyone in Europe to pay in euros. From a business point of view I can surely understand their motives for doing so, but as a consumer I just feel betrayed, I feel ripped off and last but not least; I feel discriminated!

Why the hell should I have to pay more for the exact same product than my brothers and sisters in say the USA? The product is the same, distributed through the same channels, with the same cost to the distributor. Nothing has changed in the market that justifies this change, with this rather drastic measure and increase in retail price. I’ll be damned if I’m going to pay more to get what I want, just because some big pocketed marketing and finance department wants to stack up their bank accounts.  Currently, there’s a rather long list of games that I want to buy on Steam, but seeing as I’m being discriminated for being European, those purchases can just wait. They won’t be seeing any purchases from me any time soon!

Why Valve, are you doing this? Don’t you know that this is a stupid move on your behalf? Don’t you know that you’ve pissed off thousand of users that are questioning your business methods? Don’t you realise that the increased profits you thought you would get from this new price scheme actually end up losing you money? When you piss of the end user, the players that actually buy and play your games, and they go off somewhere else to buy your games, that you are losing money, and losing money fast? In case you haven’t noticed, there’s a financial crisis going on, which means that your average consumer will go to lengths finding the best price. But you actually go the other way, you increase your prices in times of despair, making sure that people don’t buy your products!

This is an outrage and damned shame! Don’t you see the ramifications? Don’t you see that not only will this lose you money short and long term, and also lose you customers, but it also might end up with people losing their jobs as the game houses don’t get the money they so desperately need to continue with that they are doing?

I beg you Valve, reconsider your latest actions and do the right thing! Do yourself and us as gamers a big favour, let us pay the same price as everyone else! Don’t be money greedy bastards, don’t be that monster that steals the lollipop from the kid on the corner! Be nice, play nice and everyone will be happy!

If you are like me, disgruntled by the actions of Valve and want to voice your views, frustration and outrage, please head over to http://steamunpowered.eu/ and do the right thing! Just do it! ™

Valve and Steam forces Europeans to pay in Euros
Tagged on:                                     

4 thoughts on “Valve and Steam forces Europeans to pay in Euros

  • January 25, 2009 at 22:08
    Permalink

    easy easy!
    im livin in Turkey there is 1 euro 2 Turkish liras, 1 dollar 1.2 Turkish liras.
    i only buying some strong multipalyer games on steam.
    use emule buddy this is free and funny.

    copy is the best way to get rid this fucking morons.

    Reply
  • January 30, 2009 at 00:04
    Permalink

    @H.C.B

    Mostly everyone that are forced to pay in anything else than the US Dollar loses money on purchasing games on Steam with the current price scheme. It’s a bloody outrage that doesn’t cease to make that blood vessel on my forehead pop and pulsate.

    As for the use of emule and other such services for getting my games, yes I admit to having done this in the past. But as I grew up, I slowly realised how wrong I was to do this. Having been a hobby programmer for years, I know how much work goes into making a game, from the technical aspect of actually programming the game and last but not least all the creative work that goes into making a game.

    I think it’s a damned shame not to pay for your games! If you, Joe down the street and myself don’t pay for games, there aren’t money to be made from making games. What will be the end result? Well, seeing as there isn’t money to be made from making and selling games, seeing as everyone is illegally downloading them off the internet, they stop making games, leaving us with nothing to entertain us. And I guarantee you, I’m not up for going out in my back yard playing with sticks…

    @Scott

    You mean; IT’S ALIVE! HIDE YOUR WIFE AND CHILDREN. MONSTER ON THE LOSE!

    But yeah mate, I’m back in black. πŸ˜‰

    Reply
  • February 1, 2009 at 10:40
    Permalink

    First, i am not a pirate user, but not on a par with the dollar and euro each country. and not the same level of welfare in all countries! If all the games with 49.99 dollars a month I buy a game. already before the game engine and then try to buy more logical. I have great respect for the labor and labor awards, yet the company collect $ 50 for each user I have no respect! sorry, let off and then get it.

    Reply

Leave a Reply